https://community.womenssuite.com/thewire/view/10554 https://community.womenssuite.com/thewire/view/10554 Sun, 10 Nov 2019 16:09:21 -0800 https://community.womenssuite.com/thewire/view/10554 How are these Generations different? Knowing the nuances and personality quirks of each generation helps craft effective messaging:
1.) More millennials than Gen Zers will pay extra for customer experience
2.) Gen Z sets a higher bar for expecting innovation from companies
3.) Gen Z is less likely than the millennial generation to trust companies — but can be swayed
4.) Gen Z is pragmatic; millennials are idealistic
5.) Gen Z focuses on saving money; millennials are more focused on the experience
6.) Millennials liked authenticity, but Gen Z takes it to a new level
7.) Gen Z prefers in-store shopping; millennials shop online
8.) Millennials cozy up to brands; Gen Z wants to be independently themselves

]]> Morgan Rees