The Bikini, even though it was already known in Roman times (as shown by this mosaic of villa del casale, in Sicily) was reinstated in the modern era officially on July 5, 1946 thanks to the French Tailor French Louis Réard.
Companies spend millions of dollars and hours branding and maticuliously selecting the perfect words. The following Bug Fix descriptions say it all. Apple uses positive up-tempo wording. Comcast uses wording reflective of the world’s negative view of Comcast and their own internal negative views.