There is a lot of buzz building concerning Lilly Pulitzer brand with Target. Checkout the following two links for more information: Target announces Lilly Pulitzer brand: http://community.womenssuite.com/showcases/view/2484/target-announces-lilly-pulitzer-brand Target Announces Lilly Pulitzer Rollout http://magazine.womenssuite.com/target-announces-lilly-pulitzer-rollout/