How are these Generations different? Knowing the nuances and personality quirks of each generation helps craft effective messaging: 1.) More millennials than Gen Zers will pay extra for customer experience 2.) Gen Z sets a higher bar for expecting innovation from companies 3.) Gen Z is less likely than the millennial generation to trust companies — but can be swayed 4.) Gen Z is pragmatic; millennials are idealistic 5.) Gen Z focuses on saving money; millennials are more focused on the experience 6.) Millennials liked authenticity, but Gen Z takes it to a new level 7.) Gen Z prefers in-store shopping; millennials shop online 8.) Millennials cozy up to brands; Gen Z wants to be independently themselves